Countdown to Halo 2 Retail Madness
The most anticipted game in history goes on sale at midnight. Are you ready?

by | November 8, 2004

Long lines of clamoring fans? Check. Thousands of stores open at midnight? Check. Genetically enhanced super soldiers? Check. The entertainment industry is bracing for a big night tonight as thousands of fans around the globe finally get their hands on one of the most highly anticipated games of the year: "Halo 2," available exclusively on Microsoft Xbox. Gamers, celebrities, adrenaline junkies and industry paparazzi worldwide will converge at hundreds of lively launch soirees and thousands of retail outlets when the game officially goes on sale just after midnight.

In New York, Toys "R" Us Times Square will be the epicenter of "Halo 2" activities in the United States. Legions of dedicated fans are expected to line the streets waiting for the chance to be among the first to own the coveted game. Across every time zone, more than 7,000 retailers are also planning "midnight madness" events. A complete list of retail outlets opening at 12:01 a.m. can be found online at http://www.xbox.com/en-us/halo2/storelocator.htm.

The Nov. 9 launch will extend beyond U.S. borders with retail events and parties in Canada, Hong Kong, Korea, Singapore and Taiwan as well as throughout Latin America and Down Under in Australia and New Zealand. On Nov. 10, the launch will roll out in movie-premiere-style red carpet celebrations in Belgium, France and Switzerland, followed by a Nov. 11 release in Austria, Denmark, Finland, Germany, Greece, Ireland, Italy, Japan, Netherlands, Norway, Portugal, Spain, Sweden, and the United Kingdom. "Halo 2" will be available in eight languages (traditional Chinese, English, French, German, Italian, Japanese, Korean and Spanish) and will be distributed in 27 countries.

"With more than 1.5 million copies already preordered, day-one sales of 'Halo 2' look to herald the biggest 24 hours in entertainment retail history," said Peter Moore, corporate vice president of worldwide publishing and marketing for Xbox at Microsoft Corp. "By the end of this week the world will be playing 'Halo 2' - and with our Xbox Live online service, fans will literally be banding together across the globe to fend off Covenant invaders."